Thursday, October 30, 2008

Lackluster Sashi McEntee search results--is google bombing to blame?

When voting on my absentee ballot, I came to the choice between Sashi McEntee and Mark Leno for state assembly, and I was hopelessly uninformed. So I did what any internet-literate citizen in the 21st century would do, and googled both of their names.

The results for Mark Leno were fairly impressive. He has a well-designed website and even a Wikipedia page of his own. Sashi McEntee's first result is her Facebook page and the second result is her LinkedIn profile. That is embarassing. Is she planning to post status updates on the bills she authors?

But then a more sinister explanation came into my head. Had she been google bombed? Google bombing is where individuals aggresively cross-link to a certain site in order to increase it's SEO for a very specific term. You can read up on funny some examples of it here. What if search terms for "Sacha McEntee" had been googled bombed to turn up her Facebook page?

Most political google bombs lead to somewhat partisan op-eds, so linking to her Facebook page would be a more subtle tactic. It doesn't blatantly discredit your opponent, it just makes them look unprofessional.

Anyways, kudos to Leno supporters if this is the case, it certainly worked on me. And if this isn't the case, then you should be ashamed of yourself, Ms. McEntee.